{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

{Hermès' Success Has Actually Been Driven by Deficiency

While most deluxe brands drive direct exposure through social media advertising and marketing, celebrity partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products have not transformed much in decades; it does not have TikTok, and does not provide c

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